Founded in 2004, EIR is now a leading global provider of grassroots football for women and a prominent advocate for the UN’s Sustainable Development Goals. Named after the Norse goddess of health, EIR harnesses the power of grassroots football to promote gender equality, health, and opportunities for women. Alongside organising competitive events, EIR incorporates art, fashion and design into its initiatives, creating equipment that supports a safer, more vibrant game.
EIR’s origins can be traced back to the Sensational Street Football Tournament, a women’s community event launched in Denmark in 2004. Over the following decade, including five years at the Roskilde Music Festival, EIR began to expand globally. Today, EIR operates in 17 countries and hosts 25 tournaments worldwide, with leagues in Argentina, Jordan, and the United States. EIR has also trained 115 coaches and built a global community of 19,000 players.
In partnership with the United Nations Development Programme, EIR established the Global Goals World Cup (GGWCUP), an inclusive five-a-side international tournament where each team champions a specific UN goal. Since 2015, 25 GGWCUP events have taken place across 17 countries. EIR’s programmes also include the Sensational League, EIR Coach, and the Global Goals School Cup.Today, EIR’s global reach is supported by a network of advisors who contribute invaluable regional expertise.
Global expansion remains a core objective for EIR, which offers a range of partnership opportunities to clubs, community associations, and corporations. Host Partners can organise the Global Goals World Cup and Sensational Leagues in their country, city, or community. Impact Partners collaborate with EIR to enhance and develop women’s sports through EIR’s global network and expertise. Media Partners spotlight emerging women’s sports role models, while Sponsorship Partners gain opportunities to amplify and elevate their brand.
EIR is headquartered in Copenhagen, with an additional office in Detroit, USA. For more information, visit https://www.sensational-by-eir.com/.
